Select Widgets in the left side bar and drag the clock widget onto the canvas.
You can choose between analog and digital on the right sidebar. For both clocks, you can set the region and timezone.
Analog
On the analog clock, you can set the theme to be either light or dark.
Digital
For the digital clock, there are many options that can be used to custom how the time is formatted. You can set it to 24 hour time, with seconds, leading zeroes and whether or not to show am/pm.
If you include the date, you'll be given more options for how you can format it, whether it's written in European or American style, how it's positioned or whether you want it to be more compact.