First, upload your content, and then you can schedule your content using an advanced schedule as follows.

Step 1
Visit the Manage Displays page. You can find the Manage Displays button at the top left of the screen of the Studio page.

or the top left of the Business Settings page:

On the Manage Displays screen, select the display's orientation
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then the display.

Step 2
Select the appropriate layout.

Step 3
At the top right, select the current schedule.

By default, it is set to Continuous. Then click Advanced.

Step 4
From here, you can select a Date Range or Months, and/or combine it with Weekdays and/or Time Ranges.

If you make a mistake you can click the Delete icon to the right of the rule you added.

Once you're happy with the schedule, click the Apply button at the bottom right of the Schedule window, and click Save and Publish below the preview in the middle of the Manage page.

This article refers to how to upload content for a schedule.